Buzzfeed is the most popular digital media, which has news stories in politics, entertainment, business, lifestyle and many more. The company won the National award for their excellent investigative journalism on the news “From Russia with blood”. Buzzfeed investigated this case for 2 years about the death of Scot Young, which was simply closed by police. There are thousands of interesting and bold investigative journalists in Buzzfeed who go beyond the lines to present the real news to people.
Buzzfeed started without any writers or editors, solely based on technology. Everything was automated until Buzzfeed became popular and needed more perfection. The digital media, Buzzfeed based in New York became famous all over the world and is now available in 12 countries in six different languages. It was from 2015, after nine years of its establishment Buzzfeed invested its efforts on investigative journalism to do more than share news. The impact on society has been immense. Buzzfeed has always been very successful while fundraising since 2011. This year it earned more than 250 million dollars.
Buzzfeed initially started with the technology of finding the most famous news and sending them as messages. BuzzFeed continued to maintain its technological additions, by owning Kingfish Labs to focus on Facebook optimizing. Later in 2014, BuzzFeed bought the ownership of Torando Labs to have a Data engineering team to work technically. Journalism in the technology era is all in the hands of engineers who have the power to make small news famous.
The range of topics that is covered is almost infinite. Of course content includes daily trending topics, pop culture, and general news. The prolific site also covers food with articles about restaurants and recipes, travel with ratings of destinations and hotels, and romance and adult dating with articles like “is double list the best backpage alternative.” There really aren’t any topics that Buzzfeed avoids and they continue to expand into different areas in media.
Permanent writers and editors are hired based on their skills and qualifications. The themes for writers in Buzzfeed are many. Many writers have started their careers in Buzzfeed and the freedom of investigative journalism in recent years attracted a lot more journalists to work for Buzzfeed. The style, design patterns, and advertisement content are specially designed considering both technology and news. Which is also the main reason for the popularity of Buzzfeed. However, last year 4000 employees had to be left out.
Many posts around 4000 are deleted after the news is old enough. Having the old or earlier news seemed to decrease the interest. Hence the news is always shuffling of curious surfing people. Such tactics are well used by BuzzFeed to have the main news as much attention as possible.
Buzzfeed has different platforms like Buzzfeed media brands, Buzzfeed commerce, Buzzfeed originals, Buzzfeed news, Buzzfeed studios and many more. They have different kinds of the medium from articles to video journalism. Advertising in Buzzfeed in simple enough and a large number of brands advertises without any hurdles as the targeted audience is selected with the latest technology in BuzzFeed. The whole industry is recreated by Buzzfeed involving the company in every possible aspect. The unique feature of this always remains technology involvement as it is one of the first digital media companies to use advanced technology. In any case, without excellent content and news, Buzzfeed would have never become worldwide famous. Every person contributed to the success of Buzzfeed in their ways.